Case Study: Alleyoop achieves a 35% connection rate and more meetings with SalesIntel

Why Alleyoop Switched from ZoomInfo to SalesIntel

Alleyoop, led by CEO Gabriel Lullo, was seeing a decline in account and contact data quality from their longtime provider ZoomInfo and set out to find a more reliable sales intelligence partner. To evaluate alternatives fairly, Alleyoop tested 1,000 ICP contacts from Cognism, ZoomInfo, and SalesIntel to identify a provider that could deliver higher-quality, actionable contact data—ultimately considering SalesIntel as the replacement.

SalesIntel won the trial by delivering a 35% connection rate versus ZoomInfo’s 16% and Cognism’s 8%, prompting Alleyoop to switch. SalesIntel’s fresher, rapidly accessible data, competitive pricing and responsive customer service resulted in more meetings booked, higher conversion of connects to conversations, and routine client connection rates that averaged 7–18% and exceeded 30% on targeted tests.

Alleyoop

Gabriel Lullo

Chief Executive Officer