Case Study: UpCurve Cloud achieves cleaner contact data and 54% email open rates with SalesIntel

UpCurve Cloud - Customer Case Study

UpCurve Cloud, a U.S.-based team of Google-certified deployment engineers, trainers, and consultants that has helped over 6,000 businesses move to Google Workspace, faced persistent data-quality problems from other providers that caused high bounce rates, spam flags, and declining outreach effectiveness—challenges that intensified when COVID forced a shift from in-person events to email marketing. As an early customer and power user of SalesIntel, UpCurve turned to SalesIntel’s contact data and verification tools to address decaying contacts and poor deliverability.

SalesIntel implemented clean, regularly re-verified contact data plus technographic, firmographic, intent data and the VisitorIntel tool, with integrations into HubSpot and Zoho, enabling highly targeted campaigns and real-time prospect insights. The results: newsletter open rates rose from ~30% to 54%, soft bounces dropped below 0.5%, open/click/reply metrics returned to near-normal levels, UpCurve identified focused lists (e.g., 400 qualified contacts) for high-conversion campaigns, and SalesIntel significantly reduced time to execute outreach and improved ROI.

UpCurve Cloud

Koosha Araghi

Director of Marketing