Case Study: SupportLogic achieves faster outbound growth and a 95% contact match with SalesIntel

SupportLogic - Customer Case Study

SupportLogic, a California-based company that builds machine learning models to improve customer support, faced launching outbound sales from scratch: their first salesperson had no lead-capture forms and needed hard-to-find support-related contacts for high-value B2B deals (average cost/ticket ~$200). Traditional providers like Data.com delivered only about a 15% hit rate, so SupportLogic turned to SalesIntel for a more reliable B2B data source.

SalesIntel provided its data platform and Research-on-Demand to find the specific support titles and contacts SupportLogic needed, cutting research time and improving lead quality: on one request SalesIntel matched 95% of a 115-company list and delivered 379 contacts. The higher-quality, custom data boosted campaign hit rates beyond prior levels, enabled event outreach that led to booked meetings and demos, and generated more opportunities including an early POC—clear, measurable impact from SalesIntel’s service.

SupportLogic

Vladislav Semenov

Senior Account Executive