Case Study: Openprise achieves RevOps transformation and revenue growth with SalesIntel

Strengthening RevOps to support GTM teams Using SalesIntel to improve eciencies and boost revenue

Openprise, a RevOps automation platform led by CEO Ed King, partnered with SalesIntel for data enrichment and market intelligence to address gaps in their go-to-market operations. Their RevOps team needed better workflow efficiencies and internal standardization to improve customer retention, more clearly quantify ROI, and reduce reliance on individual sales players by creating repeatable sales plays.

Using SalesIntel, Openprise operationalized higher-quality data through a three-step approach—“Make it Good” (data enrichment), “Make it Yours” (scoring, grading, tiering and segmentation), and “Make it Useful” (maintaining TAM and running Account Based Experience campaigns). The SalesIntel-enabled solution produced measurable outcomes: well-defined ICP, TAM and TRM, repeatable ABX sales motions, increased average contract value, and strengthened RevOps processes that boosted efficiency and revenue quality.

Openprise

Ed King

CEO and Founer