Case Study: Seattle Mariners boost pipeline and hit annual targets with SalesIntel

Seattle Mariners exceed annual sales goal in Q2 with SalesIntel

The Seattle Mariners sales team faced challenges with unreliable contact data and poor account prioritization in their concentrated Pacific Northwest market. Using outdated records and gut feelings, their reps struggled to identify key decision-makers and risked losing renewals. They turned to SalesIntel for a solution.

SalesIntel provided the Mariners with research-verified contact data and intent-driven account prioritization. This allowed the sales team to confidently target the right contacts and proactively manage their pipeline. The results were significant, with the team exceeding its annual seven-figure pipeline goal by the second quarter and five of seven reps hitting their individual yearly targets early.

Seattle Mariners