Case Study: GTM Partners achieves 5x pipeline efficiency with SalesIntel

SalesIntel’s Framework to 5x Pipeline Eciency Nail Your ICP

GTM Partners faced the common B2B go-to-market challenge of helping organizations create a predictable, efficient sales pipeline by nailing their ideal customer profile (ICP) and aligning cross-functional GTM teams. To address this, GTM Partners worked with SalesIntel, leveraging SalesIntel’s go-to-market intelligence platform and account, intent, and contact data to segment their TAM/SAM/SOM, redefine ICPs, and prioritize the accounts most likely to convert.

SalesIntel supplied ICP-driven account segmentation, intent and technographic signals, and accurate contact enrichment to power targeted campaigns and expand the buying center outreach. The results were measurable: inbound leads rose 58% in six months, cost per lead fell 62%, marketing’s contribution to inbound pipeline grew from 25% to 55%, and paid-campaign ROI doubled — clear evidence of SalesIntel’s impact on pipeline efficiency.

GTM Partners

Sangram Vajre

CEO and Co-Founder