Case Study: CriticalArc achieves market research reduction from four months to one day with SalesIntel

Reducing Market Research from Four Months to One Day

CriticalArc, maker of the SafeZone safety and emergency management platform for higher education and healthcare, struggled with slow, manual market research that fell to data decay — an example project covering 190 Texas universities took September 2019 to mid‑January 2020 and produced a 30% bounce rate. Administration Manager Jennifer Gebetsberger needed accurate contact data for roughly 12 markets and 10 stakeholders per university but found other data providers were outdated, hard to use, and didn’t solve the time‑sensitivity problem. SalesIntel (data enrichment, Research on Demand and platform services) was selected to address those gaps.

SalesIntel delivered a fast, easy‑to‑use platform with automatic data enrichment, Research on Demand and a responsive Customer Success team (e.g., Praveena), enabling CriticalArc to onboard in days and plug refreshed contacts directly into HubSpot. The result: market research that previously took months is now completed in a day, missing contacts are recovered at roughly 70–80% on request, Research on Demand returns verified data within 24 hours, and outreach campaigns run faster and with much higher accuracy thanks to SalesIntel’s daily updates.

CriticalArc

Jennifer Gebetsberger

Administration Manager