Case Study: Northern Safety & Industrial boosts sales growth and adapts to new markets with SalesIntel

Northern Safety & Industrial drives over $1,000,000 in sales with SalesIntel

Northern Safety & Industrial (NSI), an industrial distributor, faced a major challenge when the Covid pandemic disrupted its usual customer base and supply chains. The company needed to quickly pivot and target entirely new markets, such as healthcare, but lacked the prospecting tools to navigate these complex new organizational charts. This is where SalesIntel provided the necessary solution.

Using SalesIntel's contact data and RevDriver tool, NSI was able to efficiently find and contact new decision-makers. The solution also provided valuable intent data to identify ready-to-buy prospects. The results were immediate, with SalesIntel directly attributed to over $1,000,000 in sales, including five new healthcare clients each worth over $100,000. SalesIntel was also credited as essential for hitting sales goals during this period and became a core, easy-to-learn tool for all new sales hires.

Northern Safety & Industrial (NSI)