Case Study: LeadCoverage boosts supply chain lead conversions with SalesIntel

LeadCoverage boosts lead-to-opportunity conversion by 40% with SalesIntel

LeadCoverage, a B2B marketing firm specializing in the supply chain sector, faced challenges with its previous data provider, ZoomInfo, which delivered inaccurate contact data, operated on a restrictive credit system, and had unsustainable high costs. This negatively impacted the effectiveness of their own and their clients' campaigns, making it difficult to scale their go-to-market efforts.

By switching to SalesIntel, LeadCoverage gained access to robust, human-verified shipper data and an all-in-one intent platform. This solution provided the accurate, supply-chain-specific data they needed. As a result, SalesIntel helped LeadCoverage achieve a 40% increase in lead-to-opportunity conversion rates, a 25% reduction in customer acquisition costs, and a 20% increase in ROI from their digital campaigns.

LeadCoverage