Case Study: ASB Business Services, LLC achieves 60% pipeline contribution and major productivity gains with SalesIntel

Increasing Productivity to Improve Relationships and Win New Clients with SalesIntel

ASB Business Services, LLC, a business development solutions provider led by Founder/CEO Adele S. Busch, struggled with time-consuming contact research and finding the right decision-makers for clients using manual searches and cold calling. As a solopreneur serving SMBs in the Columbus, Ohio area, ASB needed a reliable contact data solution and turned to SalesIntel for help.

SalesIntel delivered a customized contact data platform (including intent data, Research-on-Demand and RevDriver) and hands‑on onboarding that let ASB rapidly find and verify the right contacts. The results: SalesIntel now drives roughly 60% of pipeline for Adele’s clients, enabled faster closes (including a same‑day restaurant lead success), improved productivity and work/life balance, and helped ASB win new clients and referrals.

ASB Business Services, LLC

Adele S.

Founder/Chief Executive Officer