Case Study: LeadCoverage (B2B supply-chain marketing firm) achieves higher conversion rates and lower data costs with SalesIntel (B2B data provider)

How SalesIntel Provides LeadCoverage with a Critical Link in the (Supply) Chain

LeadCoverage is a B2B marketing and PR firm focused on supply chain, heavy industry, and technology that depends on high-quality contact, firmographic, and intent data for its own go-to-market motion and client programs. After finding ZoomInfo’s contact quality, credit restrictions, and high data costs insufficient, LeadCoverage selected SalesIntel as a new data partner to better support targeted outreach and revenue operations.

SalesIntel delivered precise contact and firmographic data plus intent solutions—including access to nearly 20,000 U.S. shippers—allowing LeadCoverage to build tightly targeted audiences and integrate intent across sales, marketing, and retention. As a result, LeadCoverage reports reduced programmatic media buying costs, higher conversion rates, increased top-of-funnel engagement, and improved pipeline efficiency (SalesIntel cites up to a 5x improvement).

LeadCoverage

Kara Smith Brown

Founder and Chief Revenue Officer