Case Study: Professional Sports Association achieves multiple large-scale enterprise deals and laser-focused local corporate campaigns with SalesIntel

How Professional Sports Teams Leverage SalesIntel for the Win

Professional Sports teams depend on accurate, location-specific firmographic data to drive corporate partnership revenue, but after buying data from ZoomInfo they encountered significant inaccuracies that threatened upcoming campaigns. To address this, they turned to SalesIntel, leveraging SalesIntel’s firmographic dataset (plus intent and contact data) to better identify and target local companies for suites, sponsorships, and corporate events.

SalesIntel supplied accurate firmographic and intent data, a robust contact database with custom research, and monthly strategy calls to tailor campaigns. As a result, SalesIntel helped the team match nearly 20% of personal ticket-purchase emails to company profiles, enrich CRM records, launch laser-focused metropolitan campaigns, and close multiple large-scale enterprise deals — with plans to further optimize outreach using SalesIntel’s VisitorIntel.