Case Study: Fortra achieves 35% pipeline growth with SalesIntel

Fortra grows pipeline 35% with SalesIntel

Fortra, a cybersecurity company, faced an inefficient prospecting and outbound sales process that hindered its ability to engage high-intent buyers. Its sales teams wasted time on lengthy research cycles and struggled to prioritize in-market prospects. To address this challenge, Fortra partnered with vendor SalesIntel and implemented its RevDriver portal.

SalesIntel provided a single source of truth for data with seamless integrations into HubSpot and LinkedIn. This solution gave Fortra's team unlimited access to human-verified data and real-time intent signals. The results included a 35% growth in pipeline generation, a 40% reduction in research time, and a 25% increase in prospect engagement, enabling the company to operate more efficiently without adding headcount.

Fortra