Case Study: Human Capital Media achieves faster, higher-quality prospecting with SalesIntel's Research on Demand

Enabling Sales with Research on Demand

Human Capital Media (HCM), an award‑winning multimedia and marketing services organization serving the HR market, needed a reliable data partner to enable marketing and sales prospecting. After testing samples from ZoomInfo, DiscoverOrg and SalesIntel, HCM selected SalesIntel — specifically its Research on Demand service — for higher-quality contacts and an easier working experience.

SalesIntel’s Research on Demand team rapidly provided hand‑verified contact lists, delivering results that outperformed competitors: SalesIntel contacts produced the highest click‑through rate in HCM’s test, and reps began receiving verified contacts within an hour versus the previous 24–48+ hour delay. The faster turnaround and reportedly 100% accurate data accelerated prospecting and became the sales team’s preferred solution.

Human Capital Media

Greg Miller

Marketing Director