Case Study: CEC Marketing achieves scalable, high-quality U.S. demand-generation campaigns with SalesIntel

Ease of Use and Brilliant Support

CEC Marketing is a U.K.-based digital marketing agency focused on demand generation for enterprise clients that needed higher-quality, up-to-date North American contact data and a responsive supplier as it scaled (after joining Cisco and SAP’s preferred supplier lists). Their previous data partner struggled with communication and delivering lists that met CEC Marketing’s criteria, so they turned to SalesIntel to solve those gaps.

SalesIntel provided intuitive self-segmentation, human-verified contact data, and a Research-on-Demand service (2–48 hour response) combined with responsive support, enabling CEC Marketing to quickly find and enrich target accounts. The switch delivered immediate improvements in deliverability and campaign performance — for example, a Cisco IT virtual event generated about 78 registrations versus a 50-registration target — and SalesIntel’s tools and service have driven consistent success across U.S. campaigns.

CEC Marketing

Christine Cockerton

CEO & Founder