Case Study: e-Builder achieves a reliable sales and marketing engine with SalesIntel

e-Builder Building a Sales & Marketing Engine from Scratch

eBuilder, a Trimble company, is a niche B2B project-management platform for large construction owners that needed to rebuild a high-value account database after an acquisition and expand into general contractors. Their previous wholesale data partner produced roughly 25% inaccurate records (wrong titles, phones, bounced emails), creating bottlenecks for SDRs and preventing accurate measurement of marketing performance. eBuilder evaluated vendors and selected SalesIntel (including its Research-on-Demand service) to solve these data quality gaps.

SalesIntel supplied higher-quality contact data and on-demand research, producing a ~97% email delivery success rate versus the ~25% bounce rate from other sources, more accurate direct dials, and far less manual data cleanup for reps. With SalesIntel’s data eBuilder rapidly rebuilt the database they needed (addressing a target universe of ~7–7.5K capital owners and ~300–350 general contractors), freed SDR time for prospecting, and restored the ability to measure campaign ROI.

eBuilder

Laura Bailey

Marketing Data Analyst