Case Study: Cumulus Networks achieves $50K+ in new opportunities and higher conversion rates with SalesIntel

Cumulus Networks From Stalled Growth to New Opportunities

Cumulus Networks, a leader in open, standards-based data center networking, was seeing growth stall as its demand generation relied heavily on organic channels and low-quality purchased lists. With lead goals that had doubled and an ABM program that lacked the right contact names and titles, the team—led by Rebecca Mendenhall—needed reliable, targeted contact data. Cumulus discovered SalesIntel through outbound outreach and trialed the platform with 10 free contacts to evaluate data quality.

SalesIntel provided a human-verified contact database (with 90-day re-verification), technographic data, and a simple SaaS interface for exporting leads, enabling precise ABM and targeted campaigns. Cumulus saw higher conversion rates and increased booked meetings versus previous list vendors; SalesIntel-supported outreach from an initial 3,600 contacts has directly opened over $50K in new opportunities, and the company plans to roll the platform out to inside sales.

Cumulus Networks

Rebecca Mendenhall

Senior Manager of Demand Generation