Case Study: CriticalArc reduces market research from 4 months to 1 day with SalesIntel

CriticalArc cuts market research from 4 months to 1 day with SalesIntel

CriticalArc, a company providing unified safety and emergency management solutions for higher education and healthcare institutions, faced a significant challenge in conducting market research. Their Administration Manager was spending up to four months manually researching contacts for targeted campaigns, a process that resulted in severe data decay and email bounce rates as high as 30%. This inefficiency prompted them to seek a B2B contact data solution, and they chose SalesIntel after previous providers failed to meet their needs.

SalesIntel provided a solution through its data enrichment platform and responsive customer service, including a dedicated success team. The implementation allowed CriticalArc to reduce its market research process from four months to just one day. The company now benefits from automatically updated contacts, drastically reduced bounce rates, and the ability to run highly targeted, successful outreach campaigns with accurate data, ultimately saving valuable time and resources.

CriticalArc