Case Study: Northern Safety & Industrial (NSI) achieves $1M+ in attributed sales and rapid COVID-era market pivot with SalesIntel

Creating Repeated Success with SalesIntel

Northern Safety & Industrial (NSI), a 40-year industrial distributor led in this case by Central Region Sales Manager Jeff Patridge, faced a rapid market shift during COVID as traditional customers slowed and NSI needed to pursue new buyers such as hospitals and healthcare providers. To adapt, NSI adopted SalesIntel — including its RevDriver browser tool and Buyer Intent data — to find hard-to-reach decision-makers and new market opportunities quickly.

SalesIntel delivered searchable company and contact data, on-site RevDriver lookups, and intent signals that let NSI target prospects actively shopping for PPE; the results were immediate and measurable. NSI recorded over $500,000 in immediate sales from new contacts, one referral produced five $100,000+ clients, Patridge attributes well over $1,000,000 in regional sales to SalesIntel, reps can find and call decision-makers in “less than two minutes,” and new users logged heavy engagement (e.g., 2,108 searches and 401 minutes), driving faster training and sustained quota attainment.

Northern Safety & Industrial (NSI)

Jeff Patridge

Central Region Sales Manager