Case Study: Continuous Networks achieves 19% more qualified demos with SalesIntel

Continuous Networks gets 19% more qualified demo requests with SalesIntel

Continuous Networks, a managed IT and cybersecurity provider, faced significant challenges in its marketing outreach. Their team was spending excessive time cleaning outdated contact lists and manually building ICP-aligned lists through spreadsheet filtering, which slowed down campaign turnaround times and resulted in poor engagement with IT and compliance decision-makers.

By implementing SalesIntel's solution, which featured human-verified contact data, granular property triggers, and an ICP module for automated scoring and segmentation, Continuous Networks transformed its process. The vendor's platform resulted in a 35% reduction in manual list update time, a 30% faster audience segmentation process, a 26% increase in email open rates, and ultimately drove a 19% increase in qualified demo requests quarter-over-quarter.

Continuous Networks