Case Study: Chicago Blackhawks achieve 80% rep adoption and 55% cleaner contacts with SalesIntel

Chicago Blackhawks boost reply rates by 34% with SalesIntel

The Chicago Blackhawks, an NHL franchise, faced challenges with low sales rep adoption of their data platform due to unreliable information and a lack of onboarding support from their previous vendor. This resulted in inaccurate contacts and limited sales enablement for their ticket sales team.

SalesIntel solved this by providing human-verified contact data and live coaching workshops. This solution led to a 55% reduction in bad contacts and achieved 80% rep adoption. The partnership also resulted in a 34% increase in email reply rates for campaigns powered by SalesIntel data.

Chicago Blackhawks