Case Study: CallTrackingMetrics achieves 26% pipeline lift with SalesIntel

CallTrackingMetrics boosts pipeline by 26% with SalesIntel

CallTrackingMetrics, a conversation analytics and contact center automation platform, needed to improve the quality of its leads rather than the volume. Their challenge involved incomplete data coverage from previous providers, which led to misaligned targeting, time-consuming manual research for their sales reps, and weak competitive intelligence that limited targeted messaging.

SalesIntel provided high-precision, human-verified data and technographic insights to address these issues. This solution empowered the sales team to identify in-market buyers and run targeted competitor campaigns. The results included a 26% increase in pipeline generation, a 42% reduction in manual research time, and a 27% expansion in their ideal customer profile reach.

CallTrackingMetrics