Case Study: BetterCloud achieves $100K+ cost savings, enhanced data quality, and vendor consolidation with SalesIntel

BetterCloud’s Successful Transition from Zoominfo to SalesIntel

BetterCloud, a leader in cloud management and security, faced rising costs and logistical complexity from managing multiple data vendors (account, contact, technology, and intent data) while using Zoominfo. After evaluating alternatives, BetterCloud chose SalesIntel—leveraging SalesIntel’s human verification process and Research On Demand service—to address data accuracy, accessibility, and vendor consolidation needs.

SalesIntel delivered a unified, human-verified dataset and on-demand research that replaced ZoomInfo and Demandbase and opened the door to consolidating other providers, improving outreach and GTM efficiency. The switch to SalesIntel produced measurable impact—over $100,000 in savings—while enhancing data quality, comprehensive coverage, and reducing administrative overhead for BetterCloud.

BetterCloud

Michael Matmon

FP&A Manager