Case Study: Straub Marketing achieves better prospecting and time savings with SalesIntel

Better Prospecting & Time Savings Using SalesIntel

Straub Marketing, a 50-year leader in brand management, needed a faster, more reliable way to identify high-level decision-makers for hyper-targeted outreach. To avoid time-consuming manual research and ensure prospects matched their ideal customer profile, Straub Marketing licensed SalesIntel as their B2B data provider.

Using SalesIntel’s firmographic and contact data to vet accounts and find directors, VPs and C‑level prospects, Straub Marketing boosted engagement and delivered more qualified leads while cutting research time—saving roughly three to four hours per week—and reducing the need to contact multiple people to find the right prospect. SalesIntel enabled the team to be both more efficient and more selective in their outreach.

Straub Marketing

John Chipoletti

Director of Business Development