Case Study: Demandbase achieves 70% ARR growth and 47% faster deal closes with SalesHood

Demandbase Delivers Just in Time Enablement to its Teams

Demandbase, a B2B leader in account-based marketing and sales, needed to build predictable revenue growth while scaling rapidly and hiring aggressively. To boost sales productivity and execute their sales strategy, Demandbase invested in the SalesHood sales enablement platform for onboarding, ongoing coaching, reinforcement, and just‑in‑time sales tools.

SalesHood enabled Demandbase to create just‑in‑time content and playbooks, run role‑playing and best‑practice sharing, and crowdsource top‑performer plays; as a result, Demandbase reduced time to close deals by 47%, increased win rates by 38%, grew ARR by 70%, and now has over 66% of its salespeople hitting quota.

Demandbase

Mark Siciliano

Vice President Sales Productivity & Effectiveness