Case Study: ZeroCater achieves faster sales ramp, 40% higher close rates and scalable growth with Salesforce

ZeroCater serves better meals with a side of Salesforce

ZeroCater is a family-style office catering startup that helps companies build culture through shared meals. As it grew to more than 250 employees across six U.S. hubs, the company outgrew spreadsheet-based sales tracking and needed a standardized, centralized system to scale sales, onboarding, and customer service efficiently.

ZeroCater adopted the Salesforce Platform—including Sales Cloud, Service Cloud, Pardot, and Heroku—to centralize data and standardize processes. Onboarding time for sales reps was cut from four weeks to two, email campaign execution efficiency rose 79%, close rates increased 40%, productivity improved 25%, and reps using the mobile app are 40% more likely to log onsite activities, enabling scalable operations and better customer experiences.

ZeroCater

Ali Sabeti

Chief Executive Officer