Case Study: Zero Motorcycles achieves a seamless connected ownership experience and faster service with Salesforce

Zero Motorcycles revs up performance with Salesforce

Zero Motorcycles, a fast-growing leader in high-performance electric bikes, faced a customer- and dealer-service problem despite its strong products: three disconnected systems for sales, service, and marketing, manual paper warranty processes, slow communications, and an experience that didn’t match the brand’s tech reputation—all while aiming to scale revenue rapidly.

Partnering with Salesforce Ignite, Zero consolidated systems on the Salesforce Customer Success Platform (using Marketing Cloud and Community Cloud) and created connected motorcycles with remote diagnostics, in-app service, and planned OTA firmware updates. The new dealer community and lead-to-demo tracking eliminated paperwork and communication gaps, sped emergency response by 50%, cut support tickets by 25%, and transformed the ownership and dealer experience.

Zero Motorcycles

Chris Heimbuck

Director of Marketing