Case Study: Xtreme Lashes achieves unified operations and faster customer service with Salesforce

Xtreme Lashes - Customer Case Study

Xtreme Lashes, founded by Jo Mousselli in 2005, grew from a family startup into a global beauty brand that has trained more than 32,000 lash stylists. Rapid expansion exposed the limits of a patchwork, self-built IT fulfillment system—multiple apps and disconnected databases created silos that made scaling, consistent customer service, and meaningful analytics increasingly difficult.

The company consolidated operations on Salesforce—using Sales Cloud for unified records and analytics, Service Cloud Lightning for end-to-end support, Community Cloud for stylists, AppExchange solutions (Ascent, FinancialForce) for ERP and billing, and custom apps like a Lash Calculator—implementing the back end in three months. The single cloud platform now touches about 90% of the business, enabling faster deployments, clearer insights into promotions and training effectiveness, and improved support and empowerment for stylists.

Xtreme Lashes

Jo Mousselli

Co-Founder, President, and CEO