Case Study: DonorsChoose.org achieves a 300% increase in donor conversions with Salesforce

With Salesforce, DonorsChoose.org gives every donor a personalized philanthropic experience

DonorsChoose.org is a nonprofit that connects individual donors with public-school teachers who post classroom project requests; because teachers often spend hundreds of dollars of their own money, the organization needed a way to personalize donor outreach and scale partnership management beyond generic appeals and missed opportunities. The challenge was to create one-to-one donor experiences and streamline business development so more classrooms could get timely support.

Using Salesforce Marketing Cloud and the Customer 360 Platform for personalized email journeys, social scheduling, and automated donor communications — plus Sales Cloud to manage partner leads and the revenue funnel — DonorsChoose now delivers tailored project suggestions and transparent impact reports. The results: a 300% increase in donor conversion, an exceeded yearly fundraising goal within six months, support for 1.5 million donors, and hundreds of millions raised to help hundreds of thousands of teachers and millions of students.

DonorsChoose.org

Katie Bisbee

Chief Marketing Officer