Case Study: WhiteHat Jr achieves more than 2x increase in sales conversions and scalable global growth with Salesforce

WhiteHat Jr gears up to be India’s fastest unicorn with Salesforce

WhiteHat Jr is an edtech startup offering live one‑to‑one coding classes for children aged 6–14 that grew explosively after its 2018 launch, running hundreds of thousands of trials and expanding internationally. Rapid growth exposed cracks in its operations—sales tracked across spreadsheets, siloed data, slow reporting and a ten‑fold jump in the sales team—so the company needed a scalable global platform to manage leads, support teachers and parents, and sustain momentum through COVID‑19.

By deploying Salesforce Sales Cloud and Service Cloud, WhiteHat Jr centralized customer interactions, automated follow‑ups (e.g., post‑trial alerts), and added mobile call‑logging and voice capture to streamline remote selling and support. The unified data and dashboards drove better selling behavior and capacity planning, lifting conversion rates from 6% to 15%, improving service for teachers and parents, and enabling rapid, measurable scaling as the company expands globally.

WhiteHat Jr

Gaurav Yadav

VP of Sales