Case Study: Work Store doubles business in six months with Salesforce

Where customer satisfaction is never out of stock

Work Store is an Indian office-products retailer aiming to be a one-stop shop for businesses, but its nine branches operated with fragmented processes—sales tracked on separate Excel sheets, manual weekly consolidations, lost data, limited invoicing visibility and no clear pipeline or accountability—hindering customer engagement and growth.

By standardizing on Salesforce (integrated with BI and ERP) and using Sales Cloud, Service Cloud and Email-to-Case, Work Store automated lead-to-order workflows, consolidated customer data and streamlined invoicing and ticketing. The result: 40% more deals closed monthly, order-punching up 30%, customer satisfaction up 25%, sub-four-hour response times for emails, full company adoption and the business doubled within six months.

Work Store

Vivek Viswanathan

Chief Information Officer