Case Study: Virtual Causeway sources 29% of qualified leads and boosts data quality with Salesforce Data.com

Virtual Causeway builds on its success with Data.com

Virtual Causeway, a fast-growing Canadian B2B sales and marketing firm, needed reliable contact data to fuel its own sales and the lead-generation services it provides to clients. Early list vendors supplied only general phone numbers and few email addresses, leaving the team with trouble finding truly qualified prospects.

The company adopted Data.com to build targeted lists by geography, title, and company size, gaining the direct email addresses and phone numbers it lacked. Easy to use with minimal training, Data.com became a primary lead source—supplying 29% of the qualified leads sent to the sales team—and remains central to Virtual Causeway’s efforts to improve data quality.

Virtual Causeway

Rick Endrulat

President