Case Study: Virgin America achieves connected teams and stronger culture with Salesforce

Virgin America keeps teammates connected with Chatter

Virgin America, the U.S. airline founded to “make flying good again,” built its brand on a fun, customer‑focused culture while rapidly growing to 2,600+ employees across more than 20 cities. With 90% of staff working away from desks, the company faced the challenge of keeping a dispersed, mobile workforce connected and aligned around delivering a consistent guest experience.

Virgin America replaced its legacy intranet with VXConnect, a mobile social intranet powered by Salesforce and Chatter, enabling teammates to share information, solve problems, and form real‑time groups for operational events like weather disruptions. The result: faster coordination during delays, a stronger company culture, improved guest service, and a clearer competitive advantage.

Virgin America

David Cush

CEO