Case Study: Vijay Raja Group achieves 30% increase in sales and service productivity with Salesforce

Vijay Raja Homes targets 50,000 happy customers by 2025 with Salesforce

Vijay Raja Homes, part of the Chennai-based Vijay Raja Group founded in 1949, is a vertically integrated real estate developer focused on affordable luxury and rapid expansion across Tamil Nadu and India. The company faced limits with its legacy CRM: scattered sales and inventory data, manual customer communication, and a lack of integration and customization that hampered decision‑making and scaling.

Implementing Salesforce (Sales Cloud, with Marketing Cloud planned) consolidated leads, property inventory, bookings, payments and communications into a single omnichannel platform with telephony and mobile app integration, automation and AI-driven workflows. Within three months Vijay Raja saw a 30% increase in sales and service productivity, overall team productivity up 25% and manager productivity up 50–60%, while improving transparency, customer experience and the ability to scale without adding headcount.

Vijay Raja Group

Ashwin Chendilnathan

Joint Managing Director