Case Study: Vashi Electricals achieves 10% higher opportunity closure rate and major productivity gains with Salesforce

Vashi Electricals plugs into digital transformation with Salesforce

Vashi Electricals is a 40‑year‑old Indian channel partner for industrial electrical and power‑transmission products, connecting about 15,000 customers to 40,000 products through 300 sales staff in 27 offices and multiple warehouses. The company needed to scale its customer‑first consultancy model and manage a complex sales and distribution network more efficiently after its homegrown CRM became unreliable and hindered opportunity conversion — while also unlocking growth across a potential market of roughly 200,000 customers.

Vashi implemented Salesforce Sales Cloud, Service Cloud and Pardot to create a single 360° customer view: Sales Cloud manages the end‑to‑end pipeline, Service Cloud handles ~2,000 daily order/enquiry emails with automated case routing, and Pardot drives lead‑scoring and upsell campaigns. Adoption reached 90% of the sales team, opportunity close rates rose from 20% to 30% (a 10‑point increase), email response times fell, back‑office dependence dropped, and overall sales productivity improved — with plans to add WhatsApp integration and bot interactions next.

Vashi Electricals

Suraj Dodeja

Director and Second-Generation Owner