Case Study: Sherwin-Williams achieves faster field sales and 360° customer views with Salesforce

Valspar stirs up a 200-year-old business with Salesforce

Valspar, a 200‑year‑old paint maker facing a crowded market and newly targeting both consumers and painting professionals, needed a way to grow and deliver faster, more personalized service. To move beyond product quality alone and win customers, the company set out to modernize sales, service and marketing operations across global divisions.

Valspar deployed the Salesforce Platform — Sales Cloud, Service Cloud, Marketing Cloud, Chatter and the Salesforce mobile app — to gain 360° customer views, better sales‑funnel forecasting and social listening, and to enable collaboration across teams. More than 700 field reps now use mobile Salesforce tools to log interactions, track activities and resolve issues on the road, freeing them to spend more time with customers and helping drive double‑digit growth.

Sherwin-Williams

Anne Quirk

Global IT Manager, Sales and Customer Experience