Case Study: Upstart achieves efficient, data-driven lending and earlier prime-borrower identification with Salesforce

Upstart uses Salesforce to more efficiently navigate the lending industry

Upstart is an online lending platform that assesses creditworthiness by using rich, nontraditional signals—like education and academic performance—to evaluate primarily millennial applicants who often lack extensive credit or work histories. Their challenge was collecting and coordinating many disparate data sources so agents could quickly and accurately evaluate borrowers from day one.

By building Salesforce into their workflow, Upstart centralized all applicant information in one place with mobile access and real-time visibility, eliminating the need to juggle multiple systems. The result: faster, more efficient underwriting, earlier identification of high‑quality prime borrowers, and a scalable platform that supports wider departmental use, new products, and global expansion.

Upstart

Dave Girouard

Founder and CEO