Case Study: Univar Solutions achieves rapid B2B storefront launch and higher online revenue with Salesforce

Univar creates chemistry with a self-serve, convenient buying experience

Univar, a global distributor of commodity and specialty chemicals, needed to modernize its buying experience to meet B2C expectations for convenience and self-service. Customers wanted easy reordering, 24/7 access, and better order accuracy, while Univar aimed to raise gross profit per order, streamline subscriptions and renewals, and avoid losing business to marketplace competitors.

Using Salesforce B2B Commerce and Community Cloud, Univar launched the MyUnivar storefront in eight weeks, providing order status, history, invoices, quotes, two‑click reordering and mobile access plus a 360° customer view across sales, service and marketing. The new platform boosted customer satisfaction and visibility, increased average order value through recommendations, lowered cost per transaction, grew ACV via subscription management, and reduced manual effort and errors.

Univar Solutions

Ian Gresham

Chief Marketing Officer