Case Study: Johnny’s Selected Seeds achieves 16% GMV growth and boosts customer engagement with Salesforce

True growth takes innovation Johnny’s Selected Seeds has it in spades

Johnny’s Selected Seeds is a family-owned seed merchant that supplies seeds, tools, and educational content to gardeners and farmers with a mission to help communities grow food. Facing the need to scale that mission online and make it easier for customers to find the right products and learning resources, the company sought modern ecommerce and personalization capabilities without dramatically increasing headcount.

Working with Salesforce, Johnny’s launched a new ecommerce store that uses revenue-driving tools and AI-powered personalization to surface relevant products and lessons. The result: gross merchandise value rose 16%, customers now spend 33% longer on the site and view 29% more pages, while the platform delivers reliable performance and a more impactful customer experience.

Johnny’s Selected Seeds

Gretchen Kruysman

Co-Chief Executive Officer