Case Study: Tribeca Pediatrics achieves 33% reduction in referral staff resources and personalized, scalable patient care with Salesforce

Tribeca Pediatrics and Salesforce make providing patient-centric care easier than ever

Tribeca Pediatrics is a 28-location pediatric practice in New York City and Los Angeles serving about 70,000 patients with a small-office, high-touch care model. As the organization grew, its legacy EHR and manual, error-prone batch communications made it hard to deliver personalized, HIPAA-compliant outreach and to manage referrals and patient data consistently across offices.

By implementing Salesforce (Health Cloud, Marketing Cloud, Community Cloud) and integrating the EHR, Tribeca gained a unified patient view, faster call-center access to clinical data, and an automated referrals workflow that cut staff resources for referrals by 33%. Journey Builder personalized communications and saved more than eight staff hours per week, while a Salesforce-based portal and planned tablet check-ins improved convenience and real-time data sharing, enabling scalable, more accountable patient-centered care.

Tribeca Pediatrics

Steven Schwartzberg

Information Systems Director