Case Study: Toyota Motor Company achieves connected-car customer engagement and global employee collaboration with Salesforce Chatter

Toyota’s vision sets the wheels of society in motion

Toyota sought to turn its long-standing vision—that cars should be more than products and instead connect directly with customers—into reality while also improving collaboration across a global workforce. The challenge was to deliver connected services across millions of vehicles and enable fast, around-the-clock communication among hundreds of thousands of employees in 170 countries.

Toyota built Toyota Friend on Salesforce Chatter: a private social platform that lets cars send service alerts (like EV recharge reminders), connects owners with dealerships and social networks, and gives employees a shared space to ask questions, share documentation, and solve problems together. The result is a revolutionized customer experience and internal way of working—millions of connected cars and faster, more transparent collaboration worldwide.

Toyota

Akio Toyoda

President and CEO