Case Study: Torani achieves 25% increase in productivity with Salesforce

Torani evolves with the times while staying true to its history

Torani, a nearly 100‑year‑old family company known for its syrups and sauces and sold internationally, faced scaling challenges as it sought to double revenue by 2025. Growth exposed limits of legacy processes—sticky notes, spreadsheets, and siloed regional sales teams—which made it hard for headquarters to track activity, coordinate marketing, and build direct relationships with consumers.

Torani implemented a Salesforce suite (Sales Cloud, Pardot, Marketing Cloud, Service Cloud, Social Studio) and used Trailhead to speed adoption. The platform unified customer data, improved visibility and collaboration via Chatter, streamlined opportunity and pipeline management, and enabled targeted consumer engagement and automated MQL routing. The result: a 360° view of customers, stronger cross‑team collaboration, and a 25% increase in productivity with a scalable foundation for future growth.

Torani

Sylvie Mwila-Jonath

Head of Information Technology