Case Study: WeWork achieves 330% new membership growth with Salesforce

To improve response rates, a director of product operations made sales personal

WeWork, a global provider of workspace, community, and services for more than 250,000 members and roughly 6,000 employees, faced a challenge when its inside-sales outreach started to feel generic and impersonal. As a Salesforce customer since 2013, the company needed to improve response rates and make sales conversations align with its mission of helping people “make a life, not just a living.”

Rachell Bordoy, Director of Product Operations, implemented Sales Cloud and Marketing Cloud to give teams a 360-degree view of members—allowing reps to greet people by name, reference interests and event attendance, and have authentic conversations. The personalized approach helped deepen relationships, scale globally, and drove new membership growth by 330% over three years.

WeWork

Rachell Bordoy

Director of Product Operations