Case Study: Bombardier Recreational Products achieves a global connected dealer network and faster service with Salesforce

The innovative spirit of BRP reinvents the powersports experience

Bombardier Recreational Products (BRP) is a global leader in powersports vehicles — makers of Ski‑Doo, Sea‑Doo, Can‑Am and other brands — that needed a better way to connect consumers, dealers and internal teams across the customer journey. Key challenges included routing online leads to the right dealer, giving dealers and technicians instant access to vehicle, warranty and service history, and reducing downtime so customers spend more time riding and less time waiting.

BRP deployed Salesforce Sales Cloud and Service Cloud portals to its 4,200 dealers, integrated back‑office SAP data, and created a dealer community and knowledge base. The result: automatic lead routing to nearest dealers, faster and more informed responses to customer queries and service needs, stronger dealer collaboration and quicker turnaround on repairs and test rides — delivering a more personalized, connected “Ultimate Powersports Experience.”

Bombardier Recreational Products

Chris Dawson

Vice-President and General Manager