Case Study: The Executive Centre sells smarter and scales fast with Salesforce

The Executive Centre uses Salesforce to sell smarter as demand for flexible workspaces rises

The Executive Centre, a leading premium serviced office provider in Asia Pacific with 125 centres across 13 countries, faced rising demand for flexible workspaces alongside intensifying competition. To maintain its premium positioning and scale efficiently, the company needed to standardize sales processes, improve reporting transparency, and speed up contract and booking workflows.

The Executive Centre implemented Salesforce Sales Cloud as a single source of truth, centralizing leads, automating approvals and workflows, and integrating with tools like DocuSign, WebMerge and its ERP via Celigo. The result: a far more transparent, faster sales cycle with instant reporting and contract generation, quicker tenant onboarding and proactive renewals, and improved regional insights—helping the company target 22% year‑over‑year growth and make smarter expansion decisions.

The Executive Centre

Jason Wong

Chief Information Officer