Case Study: The Ellen DeGeneres Show streamlines partnership management and accelerates creative workflows with Salesforce Customer 360 Platform

The Ellen DeGeneres Show bolsters its creative partnerships with the Salesforce Customer 360 Platform

The Ellen DeGeneres Show, a 200-employee entertainment brand and long-time Salesforce customer, needed a better way to manage partnerships and a growing talent roster across its digital business. Relying on email and spreadsheets to track proposals, contracts, schedules, and creative assets slowed the brand content and partnerships team and made collaboration and visibility difficult despite managing 3,000+ partners.

By deploying Salesforce Customer 360 (with Community Cloud and Sales Cloud) the team centralized campaign assets, used custom objects to track proposals end-to-end, and is building a partner community for RFP submission and lifecycle tracking. The result is faster, more transparent deal tracking and collaboration, reduced time spent hunting for contracts or assets, improved productivity, and a scalable foundation for new business units and future growth.

The Ellen DeGeneres Show

Stephanie Guerrieri

Vice President of Brand Content & Partnerships