Case Study: The Chapar achieves 650% growth and scalable, personalised styling with Salesforce

The Chapar delivers a tailor-made service with Salesforce

The Chapar is a European men’s styling service that sends curated clothing trunks to customers. Its challenge was to keep the shopping experience highly personal while rapidly scaling the business, improving retention and acquisition efficiency, and coordinating stylists and inventory across multiple locations during explosive growth.

By deploying Salesforce Sales Cloud, Marketing Cloud and Chatter, The Chapar centralized customer profiles and real‑time sales data, automated multi‑channel marketing, and enabled stylist collaboration. The result: trunk retention rose 25%, the customer base doubled every three months (650% growth in 12 months), lower customer‑acquisition costs, and a scalable model that preserves personalized service.

The Chapar

Sam Middleton

Founder and CEO