Case Study: The Breastfeeding Shop doubles shipping capacity with Salesforce

The Breastfeeding Shop doubles shipping capacity to 100 orders a day with Salesforce

The Breastfeeding Shop, a company dedicated to helping new mothers obtain breast pumps through insurance, faced a challenge scaling its personal, supportive service. As order volume grew, its patchwork of disconnected tools—including email, texts, and separate warehouse and billing portals—led to manual administrative work, lost orders, and a stressful experience for customers. To overcome this, the company turned to vendor Salesforce for a customized CRM solution.

Salesforce implemented a system using its Agentforce Sales, Service, and Marketing clouds, along with Slack, to consolidate all workflows. This solution automated order routing, integrated communications, and connected to warehouse and billing systems. The results for The Breastfeeding Shop were significant: the company saved over eight hours of manual work daily, doubled its shipping capacity from 50 to 100 orders per day, and achieved a threefold increase in productivity, allowing staff to focus more time on patient care.

The Breastfeeding Shop