Case Study: The Brain Tumour Charity achieves personalised care and cost savings with Salesforce

The Brain Tumour Charity saves money and time - and aims to save lives - with Salesforce

The Brain Tumour Charity is the world’s largest dedicated funder of brain tumour research with about 119 staff, and a mission to double survival and halve harm by 2025. It faced the challenge of quickly connecting patients, families and supporters with relevant, sensitive information and services while scaling fundraising and keeping operating costs low so the majority of donations go to research.

By deploying Salesforce (Sales Cloud, Marketing Cloud and Interaction Studio) the charity now tracks website behaviour, captures complete contact journeys and segments people for highly personalised outreach. Centralised data and richer insights have improved campaign targeting and event planning, kept the organisation lean and scalable, and supported rapid growth—from a £1m income and six staff to a projected £11m and 120+ staff—while driving better outcomes for people affected by brain tumours.

The Brain Tumour Charity

Sarah Lindsell

Chief Executive Officer