Case Study: SureFlap achieves stronger growth and customer service with Salesforce

SureFlap opens the door to greater growth with Salesforce

SureFlap, a manufacturer of microchip-enabled pet products, faced the challenge of scaling its business operations and customer service to support rapid growth while maintaining a deep understanding of its customers and their needs. They partnered with Salesforce to create a central source of customer and product data accessible across their entire organization.

By implementing Salesforce's Service Cloud and Marketing Cloud, SureFlap established a unified customer service operation and enhanced communication. The solution provided measurable results, including a 186% increase in turnover the year Salesforce was implemented and sustained annual growth of over 30%. Their customer service achieved a 96% Net Promoter Score, and marketing email open rates were improved significantly. Salesforce also connected global teams via Chatter, making the company more collaborative and efficient.

SureFlap

Nick Hill

Founder & Chief Executive Officer